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PUBLISHER
Loone Rhydar

CONTACT DETAILS
PO Box 17
Pavilion
3611
Tel. 031-2671212
Fax. 031-2670341

EMAIL
therag@telkomsa.net

WEBSITE
www.therag.co.za

Rhydar's Rider's Rag

THIS ADVERTISING SPACE IS FOR SALE
Advert Name: "Advertise Page Banner"
Size: Approximately 190 x 70 mm (viewed on a 15" monitor)
Cost for 30 days: Email The Rag
Advert can be hyperlinked to your nominated website.

Advertise in the Rag

The website of RHYDAR'S RIDER'S RAG has come of age, having now evolved to a design and content spread that is intended to be the virtual equivalent of glossy, hardcopy, magazine. We are now in a position to bring our product to the greater market and offer businesses (not only those that cater to bikers and the biking community) a professional platform to market and advertise their products and services.

All website and design and management is done in-house, thus ensuring a prompt response to your advertising needs.

Our target market is all segments of the biking and biker community in Southern Africa, but more specifically we target those bikers with access to email and internet facilities. Our research indicates that the majority of readers access THE RAG at their place of work and during office hours. This trend suggests that readers will access the website of THE RAG on 3 - 7 separate occasions to consume each edition of RHYDAR'S RIDERS RAG. The website is designed to take the reader through multiple layers of website pages wherever possible. The benefit to the advertiser is multiple exposure from a single advert, unlike hardcopy magazine adverts which tend to be exposed once only as the reader progresses through hardcopy magazine pages in a linear, sequential pattern.

Adverts are positioned in a manner that requires the reader to scroll through adverts to access the body of the page.

An added benefit of website based advertising is the design tool that permits designated advertisements to be published in the same dominant position and in precisely the same style and format on each page and as each page is opened and browsed. This feature is incorporated in the MENU BAR on the left column of each page of our website and in the PAGE FOOTER SLOGAN at the bottom of each page.

Finally, a hyperlink to a nominated website or webpage can be embedded in every advert. The hyperlink displays whenever the mouse pointer passes over the advert, providing the greatest possible exposure to the advertiser.

A new CURRENT EDITION of RHYDAR'S RIDER'S RAG is published monthly. Circulation of each edition is by means of an email to a growing database of approximately 10 000 bikers, bike clubs, biker organisations/associations and bike/biker related business and services. Each edition is circulated at least twice at approximately 14 day intervals. A further circulation is done each time we update the FREE SMALLS page, or make any significant change to the website. Consequently, each edition of THE RAG is circulated as many as four times in every one month cycle.

Each advert will be maintained on the website for a period of at least 30 days.

RHYDAR'S RIDER'S RAG will always consist of at least 30 individual website pages on which advertising space may be purchased.

Five categories of advertisement type are offered on the website of THE RAG (and in the various pages of the CURRENT EDITION of THE RAG that are published in the website):

	A MENU BAR AD SPOT that will include a link to a nominated website/webpage. A MENU BAR AD SPOT appears on each page of the website of THE RAG in the same location and format in the MENU BAR located down the left hand side of each page. A maximum of 10 MENU BAR AD SPOTS are available at any one time. Size is approximately 50 x 20mm viewed on a 15" monitor.
	A PAGE BANNER ADVERT is available at the top of each page, immediately beneath the RHYDAR'S RIDER'S RAG title banner. Size is approximately 190 x 70mm viewed on a 15" monitor.
	A PAGE BOTTOM SLOGAN ADVERT is offered. (Currently the slogan RHYDAR'S RIDER'S RAG - A REVOLUTION IN BIKER/BIKING PUBLICATIONS OF SOUTHERN AFRICA. JOIN THE REVOLUTION is published in this location. The space is offered to one advertiser per edition only, the same slogan to appear at the bottom of every pay of the website of THE RAG. The slogan may be up to three lines in length, but greater impact is derived from a precise, short slogan than a longer one.
	A COLUMN INSERT ADVERT. One to five COLUMN INSERT ADVERTS are offered on each page of the website of THE RAG at our discretion, the number per page subject to the size of the content of the body of each page. Size is approximately 90 x 60mm viewed on 15" monitor.
	FREE SMALLS to advertise PRIVATE SALES of bikes and accessories, biking events and notices of general interest to bikers.

Email THE RAG for our advertising tariff.

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ADVERTISING TERMS & CONDITIONS - THE RAG:

FREE SMALLS:

Anyone may place place a smalls ("for sale", "wanted", "events", "deaths", "club news", etc.) advertisement for free as long as the advert is for non-commercial purposes.

FREE SMALLS adverts will be categorized and alphabetized.

FREE SMALLS will be placed in separate webpage of the website of THE RAG which is updated weekly.

A photograph may be included.

Acceptance of the advert and the duration of publication shall be at the sole discretion of THE RAG.

ADVERTISING SUBJECT TO A FEE ("COMMERCIAL ADVERTS"):

Four types of COMMERCIAL ADVERT:

MENU BAR AD SPOT

PAGE BANNER ADVERT

PAGE BOTTOM SLOGAN ADVERT

COLUMN INSERT ADVERT

COMMERCIAL ADVERTS may be placed

COMMERCIAL ADVERTS will be published on the website of THE RAG for a period of at least 30 days.

Design is free of charge, but we reserve a right to raise a design fee where required, but subject to agreement.

The 30 day advertising period will commence on the day that each new publication of the CURRENT EDITION of THE RAG is circulated by means of an email to our distribution database.

Each addition of THE RAG shall be circulated at least twice in each 30 day advertising period. Advertisers will be included in the distribution database to monitor each incident of distribution.

Advertisers may have their email databases added to the distribution database of THE RAG free of charge. However, THE RAG shall not be obliged to divulge the identity of any party in its distribution database.

Advertisers shall be obliged to nominate the page on which their PAGE BANNER ADVERT and/or COLUMN INSERT ADVERT is to be placed. However, THE RAG reserves the right to publish a COLUMN INSERT ADVERT on a page other than the page nominated in the event that THE RAG is of the opinion that COLUMN INSERT ADVERT space is over subscribed on any one page. "Over subscription" is defined as advertising space in excess of 30% of the space composition of the subject matter contained in the subject body of a particular page.

No advert will be placed unless paid for.

Once placed and paid for, an advert may not be withdrawn unless at the sole discretion of THE RAG.

Adverts containing material we regard as filth, pornographic or hate speech shall not be permitted. However, content may be of an adult matter, but subject to the right of THE RAG to reserve sole discretion in respect of the acceptability of all content.

All adverts may include a hyperlink nominated by the advertiser on condition that the content of the nominated webpage/website link is not in conflict with the content policy of THE RAG.

THE RAG reserves the sole discretion to decide who is, or is not, included on our USEFUL LINKS page. These may, r may not, include parties that advertise in THE RAG.

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RHYDAR'S RIDER'S RAG - A REVOLUTIONARY BIKER/BIKING PUBLICATION FOR SOUTHERN AFRICA.
WANT A GRIP LOCK? ORDER YOURS FROM THE RAG. CLICK HERE FOR DETAILS