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Loone Rhydar


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The Introductory Edition of The Rag

Published 20th September 2006




South African’s live in a country with arguably the most liberal Constitution in the world, but we appear to be governed by folk whose mindset is to regulate constitutional rights in legislation that rapes that same Constitution of the freedoms it is intended to uphold. The day that I light a fag after scoffing my underweight 300g steak at my local steakhouse and get jumped on by thirty SWAT-clad cops – and get hauled off in an awaiting Ratel because I was sitting 32mm too close to an open window - is not, I reckon, too far off.

The point is that what I’m doing now is illegal. I cannot send you an email “of a business nature” that you did not solicit. Where I come from you solicit prostitutes – and maybe also your neighbour’s wife, which in the neighbourhood I grew up in may amount to the same thing – but not emails. But there you have it; I’m a criminal – which is by no means a happenstance foreign to bikers, so maybe I’m safe. Tell me you’ve never ridden your bike at 61 km/h in a sixty zone and I’ll pay your lawyer to sue me for my unsolicited email! Or just read the bloody thing and have some fun.  

I’m gatvol with the hardcopy biker magazines on offer in South Africa. If you can find something to read that is not an advert for anything from bolts that light up to battery powered gloves that warm your hands, or that does not expand page after nauseating page on why the circumference of the piston of a slave cylinder - because of the power-to-weight ratio of its composite materials - produces a point zero zero seven percent increase in horsepower over the model manufactured the previous year, the rest of it is written in a style more suited to three-year olds!

Okay, maybe I can understand why the writing style is more suited to three-year olds. Back when they still had “standards” at school, people who went on to become bikers were generally expelled in about Standard 4. Or they first finished school, got a PhD, bought a Harley, considered themselves bikers, fell on their noggins while drag-racing at 25 km/h and now act like three-year olds.  

Can you imagine – if like me your 40th birthday bash is a foggy memory - the kak we would have made if we had cellphones with cameras and MMS and everything back then? I reckon schools would have introduced hanging to replace “six of the best” as the worst sanction. Today, errant “learners” are suspended from attending school of a few days. Hell, we had to bunk to earn that privilege – and “six of the best” was a small price to pay after the school inspector called to visit your vacant sickbed - especially if you had stolen the tube from the spare tyre of your old-man’s car and stuffed a decent slice of it down your rods.  

But all the technical scrambled egg? Personally I don’t give a flying eggnog why the circumference of a slave cylinder piston makes a bike faster. All I want to know is if I twist the throttle real quick like, am I going to feel like an astronaut when that shuttle-thing leaves terra firma? And what must I chuck in the petrol tank of my club president’s bike so that when he finally pitches for breakfast on our next run he’s the gat that gets the cold bacon that looks like it’s being served in a bowl of axle grease?  

True, many bikers act like three-year olds, but look; you’re reading this I and wrote it and there are even big words like “solicit” and “prostitute” to pronounce, so between us I reckon we can lay siege to the title “literate”.  

So here’s the thing:

I read, write and ride in at least two and a half official languages - plus a few unofficial ones which I reserve for those times I come off my bike, but will not employ here as I do not wish to alienate Christians, Muslims, Jews, whites, blacks, greens, oranges and potatoes – or mentally/physically challenged left-handed women – although it is very likely that all classes of people and vegetable will be the subject of “gipe” from time to time. (Please tell me that you know who John Cleese is, or that Monty Python is not your pet name for your broekslang.)

Reading, writing and riding are probably the three things from which I derive the most fun (if I ignore the inexplicable and overwhelming pleasure I get from the company and antics of my 21-month old daughter). And, just maybe, like me, you think I can write in an entertaining manner.

I have access to all nature of computer and media gizmos ‘cause I own a business (man, am I tired of that), and if I need more stuff I can maybe buy it, bum it or ask you to steal it.

I don’t know of any large-scale e-zine (that’s a magazine type thing distributed by email, in case you were expelled in Standard 4 or fell off your hog) operating in South Africa for the biker/biking community. I’ve been sneaking into my office in the dead of night (so my business picks up the costs and I get to swindle the taxman a bit more), surfing the net and reading every biker publication I have been able to steal, to create a database of the email addresses of bikers, wannabe bikers and Harley riders, bike clubs, bike club members and all those bloody bike stuff shops and service centers that are the reason all bikers have second and third bonds on their shacks. The process of collecting email addresses is far from complete, but I have enough of them to make a start. If you have email addresses for other bikers – yeah, even Harley riders – please send them to me. You do not break the law by doing so; only I do when I send them an unsolicited email. Your mates, however, may break your neck, or replace your bike with a Harley one night while you’re sleeping off the effects of a bottle of Klippies, which is probably worse…  

The idea is to publish RHYDAR'S RIDER'S RAG by email every fortnight (at least for the time being). At this stage it’s a freebie (when last did you here that?). I have no fixed format in mind other than to make it entertaining, relevant and useful. To decide what is relevant and useful, I need your help, so this introductory edition is more an invitation for you to let me know:

If you think an e-zine of this nature may work/have a market. (Someday I hope to earn some sort of income from it if I can figure out how to get you to part with your money.)

What subject matter/topics do you regard as relevant?

What would make the e-zine useful?

Whether I should permit business related and/or personal advertising?

Whether I should just bugger off and leave you alone?

Some ideas I have include:

An editorial type article written by myself (and/or perhaps, one of you) that is bike/biker/biking related; relevant, amusing, satirical, somewhat acid/cynical, ripping, but above all topical, well-researched and factually accurate. (In my non-biker, non-writer life, I’m a forensic investigator, so I know a thing or two about factual accuracy and the associated legal implications).  

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Inviting your submissions either to publish as is, or to use in the construct of relevant articles. (“Relevance” is still subject to definition. Help me!)

Providing a news/notice board facility to bikers/biker clubs/organizations – for which there should never be a charge.

A biker “Agony Aunt” to help solve those nagging mechanical/technical problems that the experts never seem to know how to correct, and to which solutions are generally found by bike riders after falling off.

A ‘for sale” feature, but limited to bikes and bike equipment

A facility to trash bad service and anything that brings bikers into disrepute (including bikers!). I’m all for good, hard, fun (“clean” is relative), and riding as fast and as far and as often as possible - but there is “sensible” and “stupid” – and “stupid” we do not need.

A facility to champion good service and biker antics that add value to the reputation of bikers and biking in general.

A facility for bike owners to network their businesses (if you are stupid enough to be self-employed – and like me, are damned near indigent).

Bike reviews, remembering to include older models ‘cause not every biker has a 100K plus to spend on something he’s going to ride like a bat our of hell and regularly bliksem against sundry offending obstructions. I know of what I speak. My favourite ride is a Ninja that would almost be as old as me if I were almost half as young as myself. She’s a quirky stuk strond that still gives late model 1000’s a skruk - and gives me heart palpitations when I let her rip. Ride her right and it’s sweet. Get it wrong and you eat dirt and spit teeth. Then you have to source parts and find specs and maybe RHYDAR'S RIDER'S RAG can lend a hand.

A “Pomp Page” where we can give a particular club or cause a bit of a punt. I, for one, would like to know the origin and ethos of different clubs, the symbolism in their patches, etc. It’s history, man – and more to the point it is biker history. You know, the stuff you’re interested in?

A biker profile page. There are a lot of biker ballies (the white-haired, bearded oupa types) out there who’ve been there, done it (many, many times over) and who never did it to get the T-shirt. These stories make for fascinating reading and certainly contain a lesson or two for the rest of us “experienced” riders. Although not a “motor” bike story, I had an oupa that rode his bicycle from Durban to Johannesburg in the 1930’s, the bike frame stuffed with zol, which he sold to the mine workers - or so family legend has it. Can you imagine the stamina, guts and determination it took to ride a gearless old balloon tyre bicycle (I have a photo of him on one of his trips) up the old Van Reenen’s Pass road? Hell, I’m stuffed just from wrestling my 900 to get to the Windy Corner viewpoint for a smoke break!

There are some allied benefits that don’t belong in THE RAG, but which the infrastructure needed to create THE RAG can make happen:

How about an emergency news distribution service (by email)?

I already have email addresses for many bike clubs in SA - or at least for those with a web presence.

I have email addresses for many businesses that service bikers - or at least those who advertise in the well known bike magazines

I have email address for some individual bikers, mostly stolen from bike club websites and blurbs advertising bikes for sale. What if I had the email address for every bike club and every biker in those clubs?  All you have to do is send the info to me. Sure, not all clubs and riders have email addresses, but I’ll bet that most have – or at least have access to – an email address.

I have computer and media facilities that allows me to bulk distribute personally addressed emails (ie. not SPAM) at a rate of about 2000 an hour.

Imagine if a biker is hurt/killed. Imagine if you have to cancel or arrange an event at short notice. Theoretically, all you have to do is email an instruction to THE RAG and within a couple of hours your notice could be sent to the email address of everyone on our distribution database. (And we can offer the service 24/7 with my existing business resources.)

How about establishing and managing a Trust Fund for bikers; not the type where money just sits and gathers dust (it sure as hell doesn’t gather much interest), but the kind that is there and ready when there is a need to raise money when things close to the hearts of bikers happen that need money to fix; like when club favourite Freddie the Turd prangs his bike, lands up in hospital but ain’t got a single cent for medical expenses, or the Turd’s kid needs a new heart or will die – or whatever else we (and who “we” is must be decided by those to subscribe to THE RAG) constitute the beneficiary of the Trust Fund to be. Let’s face it; bikers belong to that subspecies of homo sapiens to which things just seem to happen – many of which are not good! (We can raise money from those businesses that happily take our money when we need something for our bikes and, in my experience, bikers are not selfish when a brother/sister biker is really in the pooh.)

Recently a mate, who is a biker and a club member, told me about his mate whose kid just started high school and was being bullied something terrible. So this mate called up a few biker buddies and 50 or so bikes all pulled in together to take the kid to school one morning. No fuss was made, no threats were offered; just a hell of a lot of heavy looking bikers dropping off a kid at school. There was no more bullying after that. It’s a silly example, but it’s the kind of thing that is easily achieved if there is an infrastructure that facilities quick, easy communication between all bikers; the kind of infrastructure THE RAG will have to have.

The e-zine must tickle, tackle and tingle like the cereal snap, crackles and pops, to borrow an unoriginal metaphor. RHYDAR'S RIDER'S RAG must, above all, be a RAG for bikers – not advertisers. Sure, advertising revenue is critical for commercial success, but the 80/20 (weighted in favour of advertisers) – or something of this order – spread that constitutes most hardcopy magazines, is just too much. Because the cost of distributing electronic media is a fraction of distributing a hardcopy publication, the advertising content of an e-zine could be reduced to about 20% of total content if there is adequate subscription buy-in from readers.

The layout of the e-zine will look nothing like this and more like a website. This effort is only to “test the waters” and is being distributed to 750 email addresses. Please respond, even if all you have to say is “bugger off”!  

I’ve got to go for now. It’s 05h45 and the 21-month old has just woken up. I’ve got to go play with her – or else the day is not worth squat! I leave you with a final thought; take pity on the dyslexic, atheist, insomniac hog owner who stayed up all night sitting on his Harley wondering if there really is a Dog.

Ride safe...ride awesome...and THINKBIKE
LOONE RHYDAR

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