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THINKBIKE is the premier bike, biker and biking safety campaign in South Africa. Visit their website (www.thinkbike.co.za), become a member and participate in their on-line forum.

Every biker in South Africa should support this initiative in the interest of promoting biking safety for all. 

Note the extraction from the website of THINKBIKE (below and right), which is justifiably the point of departure for their campaign...

THINKBIKE is directed by Brian Canhoo (better known as "Buccaneer"). Email him at brian@buccaneer.za.net

Extract from THINKBIKE'S website...

"A number of studies have been done in the past, most notably in the US and UK, that show that an alarming number of motorcycle accidents are directly caused by other vehicles.  Being as vulnerable as they are, bikers very often emerge from these avoidable accidents seriously injured, maimed or dead.

It is clear that the accidents we are talking about are the result of ignorance of the issues affecting motorcycles.  This campaign is intended to help educate the general public about these issues, without pointing fingers or accusing anyone of negligence.  We, as bikers, cannot expect motorists to consider our safety if we don't help them understand what the roads are like from our point of view. 

The Hurt Study, published in the USA in 1981, showed some alarming trends.  More than 900 motorcycle accidents were investigated in the Los Angeles area, and the results showed that:

Approximately three-fourths of motorcycle accidents involve collision with another vehicle, usually a passenger automobile.

In these accidents, the driver of the other vehicle violated the motorcycle right-of-way and caused the accident in two-thirds of cases.

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Do the math.  This means that in fully half of all motorcycle accidents, the other motorist was to blame.  So it's not always "the damn biker's fault".

The failure of motorists to detect and recognize motorcycles in traffic is the predominating cause of motorcycle accidents. The driver of the other vehicle involved in collision with the motorcycle did not see the motorcycle before the collision, or did not see the motorcycle until too late to avoid the collision.

Here's the problem.  Almost every motorcyclist who has been in an accident with another vehicle will have heard the inevitable "But I didn't see you!".

We recognise that as a problem.  That is why we ride with headlights on. (It's now illegal for motorcycles to ride with headlights off, day or night).  That is why we wear bright colours.  That is why we do everything we can to be seen.

But still you don't see us.  We have come to realise that this is because you don't know how to look.  Or what to look for.

This is not an accusation, this is us, as bikers, understanding the problem.

So all we can do is try to help educate the public in what to look for, how to evaluate what it is they see, and how to act in accordance.

Intersections are the most likely place for the motorcycle accident, with the other vehicle violating the motorcycle right-of-way, and often violating traffic controls.

The drivers of the other vehicles involved in collision with the motorcycle...  are generally unfamiliar with motorcycles.

The likelihood of injury is extremely high in these motorcycle accidents-98% of the multiple vehicle collisions and 96% of the single vehicle accidents resulted in some kind of injury to the motorcycle rider; 45% resulted in more than a minor injury.

Perhaps you're starting to understand?  Almost every single person who rides motorcycles has lost a friend to an avoidable accident.  Those of us who talk regularly to other riders hear horror stories daily.

If you're still thinking that the bikers are mostly to blame, because they ride too fast or are "showing off", please take note of the next point from the study:

The median pre-crash speed was 29.8 mph, and the median crash speed was 21.5 mph, and the one-in-a-thousand crash speed is approximately 86 mph.

That's 48km/h, 35km/h and 138km/h respectively.  So please don't tell bikers that "speed kills", when they know all to well that it's motorists who kill."

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